Based on the conversation with the folks at Brigade it seems that the location is 2kms from hoodi circle on the devasandra main road. Personally I have visited the whitefield area quite often and find the devasandra area a bit congested, but that's a personal opinion. I am sure some people like being in the midst of things.
A wikimapia to the possible location is at http://wikimapia.org/#lat=13.0067321&lon=77.6998079&z=18&l=0&m=s&v=9
Amit
Tuesday, December 8, 2009
Monday, December 7, 2009
Brigade Value Homes Useful Links
Brigade Value Homes Bangalore Official Links
Brigade Contact Information
Brigade Contact Information
- Phone: +91-80-4046 7600 (from 10 a.m. to 6 p.m. on weekdays.)
- Email: valuehomes@brigadegroup.com
- Bloomberg Interview - states 10,000 apartments in the 4 sites
- MoneyControl Article states the financial aspects from the realty industry aspect
Brigade Value Homes a marketing innovation
Since Brigade has launched their new Brigade Value Homes in Bangalore it has generated a bit of a negative feedback withe people accusing it of usurping investors money to tide over the financial crisis. This one way of seeing it.
The way I see it it is an innovation in the Indian market place. Traditionally in India a builder launches projects based on a survey about demand and then the houses get booked by retail buyers. Anyone who has done such surveys knows that they typically fail to give a clear answer as not everyone is a serious responder and hence focus groups are supposed to be a better metric. Again focus groups only target a sub segment and for large projects they fail to deliver the goods.
This is were brigades innovation gas come in. They are getting the most accurate buyer survey with hardly any cost by asking customers to put their money where their mouth is. Based on the booking they can go to the drawing board and design houses which have over 75% bookings from day one. And its not completely one sided, a buyer still gets a good rate of return on the initial booking amount due to the low cancellation fee of Rs1000, probably a better choice of apartment and probably a construction which won't get much delayed as the builder can concentrate on building and moving on rather than finding buyers for the vacant flats.
The way I see it it is an innovation in the Indian market place. Traditionally in India a builder launches projects based on a survey about demand and then the houses get booked by retail buyers. Anyone who has done such surveys knows that they typically fail to give a clear answer as not everyone is a serious responder and hence focus groups are supposed to be a better metric. Again focus groups only target a sub segment and for large projects they fail to deliver the goods.
This is were brigades innovation gas come in. They are getting the most accurate buyer survey with hardly any cost by asking customers to put their money where their mouth is. Based on the booking they can go to the drawing board and design houses which have over 75% bookings from day one. And its not completely one sided, a buyer still gets a good rate of return on the initial booking amount due to the low cancellation fee of Rs1000, probably a better choice of apartment and probably a construction which won't get much delayed as the builder can concentrate on building and moving on rather than finding buyers for the vacant flats.
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