Hi Folks, Got this email from Brigade in first week of February
Dear Sir / Madam,
Greetings from the Brigade Group!
We thank you for reposing your faith in us and for your continued patience. We are pleased to provide you with an update on Value Homes.
NORTH – DEVANAHALLI – BRIGADE ORCHARDS:
Value homes at Brigade Orchards in Devanahalli is expected to commence by August/Sept 2011.
We are attaching a location map of the property for your reference.
SOUTH – KANAKAPURA ROAD – BRIGADE MEADOWS:
Brigade MEADOWS at Kanakapura Road, is expected to commence by May/June2011.
Presently, the model apartment is under construction. We are attaching a location map of the property for your reference.
EAST – WHITEFIELD / K.R.PURAM:
We have signed up for a property in the East, located on National Highway 4, equidistant from Whitefield and Krishnarajapuram.
The launch of the project is expected to take a minimum of 12 months from now. The location map is attached for your reference.
We would encourage you to retain your registration with us to avail of our offer. Pricing is being worked out duly taking into consideration the time lapse.
WEST – MYSORE ROAD:
While the land is procured, we are unable to proceed due to some unforeseen issues with regard to legal clearances.
Hence, we wish to inform you, regrettably, that, we are unable to take this project forward.
In the event you wish to take a refund or a transfer to another location, please do send your response to valuehomes@brigadegroup.com.
Site visit to the locations can be made only after we launch the projects, when site offices are ready and prior to allotment.
Our next communication to you will be before the end of April 2011.
Thanking you,
Yours sincerely,
Monisha Thomas
Dy General Manager – Sales
Showing posts with label brigade value homes. Show all posts
Showing posts with label brigade value homes. Show all posts
Wednesday, May 4, 2011
Monday, December 7, 2009
Brigade Value Homes Useful Links
Brigade Value Homes Bangalore Official Links
Brigade Contact Information
Brigade Contact Information
- Phone: +91-80-4046 7600 (from 10 a.m. to 6 p.m. on weekdays.)
- Email: valuehomes@brigadegroup.com
- Bloomberg Interview - states 10,000 apartments in the 4 sites
- MoneyControl Article states the financial aspects from the realty industry aspect
Brigade Value Homes a marketing innovation
Since Brigade has launched their new Brigade Value Homes in Bangalore it has generated a bit of a negative feedback withe people accusing it of usurping investors money to tide over the financial crisis. This one way of seeing it.
The way I see it it is an innovation in the Indian market place. Traditionally in India a builder launches projects based on a survey about demand and then the houses get booked by retail buyers. Anyone who has done such surveys knows that they typically fail to give a clear answer as not everyone is a serious responder and hence focus groups are supposed to be a better metric. Again focus groups only target a sub segment and for large projects they fail to deliver the goods.
This is were brigades innovation gas come in. They are getting the most accurate buyer survey with hardly any cost by asking customers to put their money where their mouth is. Based on the booking they can go to the drawing board and design houses which have over 75% bookings from day one. And its not completely one sided, a buyer still gets a good rate of return on the initial booking amount due to the low cancellation fee of Rs1000, probably a better choice of apartment and probably a construction which won't get much delayed as the builder can concentrate on building and moving on rather than finding buyers for the vacant flats.
The way I see it it is an innovation in the Indian market place. Traditionally in India a builder launches projects based on a survey about demand and then the houses get booked by retail buyers. Anyone who has done such surveys knows that they typically fail to give a clear answer as not everyone is a serious responder and hence focus groups are supposed to be a better metric. Again focus groups only target a sub segment and for large projects they fail to deliver the goods.
This is were brigades innovation gas come in. They are getting the most accurate buyer survey with hardly any cost by asking customers to put their money where their mouth is. Based on the booking they can go to the drawing board and design houses which have over 75% bookings from day one. And its not completely one sided, a buyer still gets a good rate of return on the initial booking amount due to the low cancellation fee of Rs1000, probably a better choice of apartment and probably a construction which won't get much delayed as the builder can concentrate on building and moving on rather than finding buyers for the vacant flats.
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